Miami - February 7, 2012 – Nobox just launched the Facebook application, SuperViajeros – Nuevos Destinos (SuperTravelers – New Destinations), an online interactive adventure for its client, Copa Airlines. The application is the first of its kind, allowing users to take virtual trips and share them with their friends for a chance to turn their digital dreams into high-flying reality. The more users share their virtual flights, the better their chances to win the trip of their dreams, courtesy of Copa Airlines. Two “SuperViajeros” will be selected at the end of the promotion to receive round-trip airfare for them and a guest to the destination of their choice, turning their online gaming experience into the ultimate virtual reality.
“Travel plans are some of the most highly discussed topics on Facebook. Users are curious to know where their friends are traveling to,” said Nobox founding partner and Chief Executive Officer Carlos Garci?a. “It?s these social currency insights that are the driving force behind the application.”
SuperViajeros – Nuevos Destinos comes off the heels of the first iteration of SuperViajeros, which launched in 2010 and successfully generated over 100,000 trip invitations in just two months. Nobox has continued to produce industry-changing social applications such as its latest social venture for Copa Airlines, Passport America (Pasaporte Ame?rica), Passport America is currently showcased on Facebook Studio and the campaign played a key role in ranking Copa Airlines third among the ?Top 10 Most Influential Airlines', according to Klout.com
SuperViajeros – Nuevos Destinos aims to raise the bar on social marketing applications for the airline industry by providing a rich user experience combined with engaging gameplay and enticing prizes. Available in English, Spanish, and Portuguese, SuperViajeros introduces nine new travel destinations, including Nassau, Montego Bay, Chicago, Toronto, Monterrey, Brasilia, Porto Alegre, Asuncio?n, and Cu?cuta, each with a new badge for users to collect and learn about Copa Airlines? newest travel destinations. First person point-of-view photography allows gamers to experience virtual walking tours and new levels of game play provide for an increasingly interactive experience.
“Travel has social currency because it allows people to say something about themselves; where they?ve been and where they?d like to go. It gets people talking and keeps them engaged. That?s the key to the success of the application,” said Nobox partner and Chief Creative Officer Jayson Fittipaldi. “We?re excited to be bringing a groundbreaking application to the industry.”
SuperViajeros – Nuevos Destinos is available for download on the SuperViajeros application page (apps.facebook.com/superviajeros) and will be accessible through mid February 2012.
About Nobox
Nobox develops social marketing programs and technologies that enable leading brands to connect with consumers in relevant ways. For over a decade, we have contributed to the success of brands like Firefox, Lexus, and Procter & Gamble by creatively combining social science and technology.
Our results-driven solutions are backed by a multicultural team that is headquartered in Miami, with supporting offices in Sa?o Paulo, San Juan and New York. To learn more, visit http://www.nobox.com
