It used to be you walked into a library and searched through dusty card catalogs and stacks of books listed by author and title. There were a few computers available where you could look up local job market information or post your resume. Today, technology brings you interactive digital screens – a much more engaging way to experience a core message and assimilate information.

Last month, Mid-Continent Public Library of Independence, Missouri used interactive digital screens as part of its “Working History” presentation. At the touch of the screen, visitors see and hear interviews with real working people like Southwestern Bell Telephone employee Claudia McCarthy and Armco Steel worker Keith Ploeger. They can also touch an on-screen icon, which then opens to a full screen video display of a general overview of the city’s employment history from early settler days to the recent industrial era, narrated by Jackson County Historical Society’s - David Jackson.

“We have had many great comments on the display, and we couldn’t be happier with it,” says the library’s marketing manager, Jim Staley.

The educational interactive display comes courtesy of TouchPoll KC, a leading company in “next-generation” hardware and software and integration work for more than 10 years. Touch screen technology has evolved from first the portable computerized polling center that was developed than 35 years ago using simple switch counters to the wide variety of  interactive touch screen opinion collection devices that are gaining more and more popularity in both business and home use.

Today, the company has rolled out a host of customized interactive digital screens, digital signage, digital merchandising, touch screens for surveys and creative displays. Organizations can use the TouchPoll KC products for educational presentations, training programs, advertisements, polls or surveys. They have worked with everyone from DePaul University and SkillsUSA to Sprint and the City of Chicago Treasurer’s Office.

In this day and age, Touchpoll KC isn’t the only company providing interactive digital screens, but they are surely one of the most innovative. Always on the cutting edge of emerging technology, TouchPoll KC takes market research one step further by providing interactive media displays on touch screen displays, tablets and point of experience units.

“What we offer with our interactive digital screens is the ability to capture valuable, marketing data that is fresh and in the moment,” explains company owner, Neil Steiner. As the company uses this interactive marketing method to promote, educate, entertain or retrieve data, the customer can also interact to get more information, choose different presentations or answer survey questions. Steiner adds, “Touch screens are easy, fun and painless for the respondent.”

There are numerous advantages to using interactive digital screens for data capture. For starters, businesses receive instant data so they can make operational adjustments in real time, instead of using pens, papers and bringing the surveys back to headquarters to be quantified hours or days later. Touch screen surveys also offer unparalleled data quality because there is no need to decipher handwriting or changed responses. Survey participants are more likely to be open and honest with their answers due to the secure nature of digital media.

The U.S. Office of Consumer Affairs reports that 47 percent of consumers who are dissatisfied with service do not complain, but simply go elsewhere. “Customer satisfaction can either create loyal customers, or drive customers away to your competitors,” says Neil Steiner. “TouchPoll Surveys will help you listen to your customers better.”

For more information, contact:

TouchPoll KC

500 NW 36th Street

Blue Springs, MO. 64015

816.916.3034 Phone

816.224.8891 Fax

Neil.Steiner@TouchPollKC.com