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Casio Releases New Edifice Flagship Model with High Visibility and Utility

CASIO India Private Limited, a 100 percent subsidiary of the JPY 341.7 Billion consumer electronics giant Casio Computer Co. Japan, recently launched the EDIFICE EQW-A1110 sporty metal watches for men.

Stated Mr. Kulbhushan Seth, Head – Marketing and Sales, Casio India Company Limited, “The EQW-A1110 is a new addition to the EDIFICE line of metal watches, which capture the essence of Speed and Intelligence. Equipped with Casio’s “Smart Access” system, the new model offers both outstanding functionality and easy operability.”
 
The new EQW-A1110 features Casio’s solar-powered Tough Movement for automatic hand home position correction and automatic time calibration using standard radio waves from six transmitters around the world.  The new watch is also equipped with an electronic crown switch and Casio’s “Smart Access” system for intuitive operation, all made possible by the separate motors which drive the hour, minute, and second hands. With “Smart Access,” the wearer can smoothly use a wide range of functions, including a 1/20-second stopwatch, alarm, and World Time switching.

The  slim, high-performance, radio-controlled solar-powered movement that has four vital functions: Multi-Band 6 technology for receiving time-calibration signals transmitted over wide areas from six stations in the world (two in Japan, and one each in China, the US, Germany, and the UK); high-capacity solar power system operation; an automatic hand home position correction that returns hands to their proper position automatically if they slip out of place; and hybrid mount construction for added shock resistance.

The stopwatch function allows up to 10 lap times to be stored in the memory. Using the crown, the wearer can display each lap time as well as the fastest lap time. In addition to switching between World Time zones with the crown, the watch can also automatically switch between standard time and daylight saving time, eliminating the trouble of manual resetting. With a function that instantly displays Coordinated Universal Time (UTC) and other innovative features; the EQW-A1110 provides outstanding convenience.

Two square inset dials have been arranged in a vertical line to accentuate the watch’s multi-function capabilities and advanced design. Additionally, the inset mode dial situated in the 6 o’clock position enhances the readability of the watch by making the mode visible at a glance. A gauge is also located in the 9 o’clock position to display the battery level and radio wave signal result. Sloping upward towards the dial ring, the hour indexes create a sense of depth, while white luminous paint has also been applied to the hands and indexes for outstanding readability.

The EQW-A1110 is available in 3 colour variants such as silver, silver and black and black. Its hosts of other unmatched features include water resistance upto 100 metres, automatic reception up to six times a day as well as manual reception,  29 cities world time,  Daily Alarm, Automatic hands correction, battery indicator, date display; full auto-calendar, Tough Solar power system (solar-charging system) and about 29 months with the power-saving function ON after full charge.

Casio India Co. Pvt. Ltd. (CIC) is responsible for marketing CASIO products in India manufactured by its parent company. Casio India’s range of products include sales and marketing of Handheld Calculators, Desktop Calculators, Scientific Calculators, Printing Calculators, Label Printers, Wrist Watches, Digital Clocks, Digital Cameras, ECR (Electronic Cash register) and EMI (Electronic Musical Instrument).


More Info at: http://www.casioindiacompany.com

 
Author of this article: Casio India

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