During October 17-19, 2013 in Zhuhai (China) two international expos, namely RemaxAsia Expo 2013 and iPrint Expo 2013 took place. The organizer was Recycling Times Media Corporation (China). Therewere 432 exhibitorcompaniesfromdifferentcountries. According to the organizers, during 3 days, the event was visited by 11200 guests and 2788 people working at the booths.
Russian Business-Inform Informational Agency was there for the second time already, this time with its own booth in the main expo pavilion. The aim was to demonstrate to Chinese companies’ representatives Agency’s products (catalogs, electronic tables, databases, marketing research results), as well as Russian Business-Inform 2014 International Office Equipment, Printing Supplies and Parts Exhibition and Business-Inform Informational Project in its whole (booth C721). During the event Russian specialists were actively supported by their Chinese partner, ABColor (booth C720). According to Chinese exhibitors, Business-Inform Informational Agency presentation was quite successful. Visitors of ?720/?721 booths meticulously studied and evaluated Agency’s products, the Russian Exhibition and Business-Inform Informational Project structure, learned the main results and report schedules of 2012 and 2013 exhibitions, expressed interest in participation in Business-Inform 2014 exhibition (Moscow, May 20-22, 2014).
Three reports concerning the specifics of the Russian printing equipment, supplies and parts market made by General Director if Business-Inform Informational Agency Mr. Malinsky Stanislav attracted vast interest of the visitors. The first report, “Threats and Opportunities on the Russian Market” was presented on the conference organized by Recycling Times magazine (China) on October 16 in the conference hall of Holiday Inn Zhuhai hotel. 200 specialists from more than 80 countries, who took part in this event, highly appreciated the report, which demonstrated negative consequences of shipping low-quality newly made compatible cartridges to Russia. However the speaker noted that this kind of shipping is fully legal in Russia, since OEM-patents for inventions made by original manufacturers for use in laser cartridges are not registered in Russia (unlike US and Western Europe countries).
The second and the third reports were presented by Mr. Malinsky on October 18 and 19 within the framework of RemaxAsia Expo 2013 seminar program. “Russian Market of Printing Devices in 2004-2013” contained basic statistical data concerning the volumes of printing equipment and supplies sales on the Russian market during 2004-2013. It thoroughly explained main tendencies and contained forecast of the Russian market development for 2014-2017. The speaker expressed a special concern while presenting the listeners with statistics of Russian customers’ dissatisfaction with the low quality of newly made laser cartridges. He explained the reasons for this dissatisfaction and its possible influence on the Russian market dynamics in 2014-2017. In the final part of the report Mr. Malinsky invited everyone present to participate or simply visit Business-Inform 2014 International Exhibition that will be held in Moscow during May 20-22, 2014 at All-Russia Exhibition Center.
The third report, namely “Promotion of Chinese Goods on the Russian Market: New Opportunities in Current Conditions”, presented by Business-Inform Informational Agency on RemaxAsia Expo 2013, was dedicated to the analysis of the most common mistakes that Chinese suppliers make while presenting and promoting their products in Russia. The speaker, Mr. Malinsky didn’t only present listeners with the most common mistakes made by Chinese suppliers, but also outlined the correct solutions for informational support of the Chinese product presentation in Russia using Business-Inform Informational Project capabilities.
During organizing and presenting of the reports during RemaxAsia Expo 2013 Mr. Malinsky received help from Mr. Zubkov Sergei (Director of Umacs, Russia) and Ms. [9:13:12] Sergei Zubkov: Qian Ying (Director of Abcolor, China), whose highly professional translation of the reports into Chinese provided a possibility of a dialog with the listeners, who represented Chinese printing supplies producing companies.
On the whole, Russian specialists from Business-Inform Informational Agency returned home with highly positive impressions concerning RemaxAsia Expo 2013 and iPrint Expo 2013 activity in Zhuhai. New numerous contacts were established with Chinese, Korean, German, Japanese, American companies. Some of them already offered cooperation. The experience from participating in large international event will, of course, be quite useful for Russian specialists while organizing Business-Inform 2014 International Exhibition.