Company looking towards reinforcing its Middle East market leadership with creation of stronger ties with partners
Brother International Gulf FZE, a leader in home and business IT peripherals that focuses on the ‘Customer-First’ approach, recognized the outstanding and significant contributions made by its partners and distributors in Bahrain during the recent ‘Bahrain Channel Meet 2012,’ which was held at the Al Omra Ballroom, Elite Crystal Hotel, Juffair in Bahrain. The event saw the participation of 80 of the company’s Bahrain based channel partners. Highlights for the evening were three keynote presentations made by Brother International Gulf FZE senior officials and an award ceremony that paid tribute to the company’s partners. The ‘Bahrain Channel Meet’ is part of the company’s continuing move to reinforce its Middle East market leadership by developing stronger ties with channel partners from the region.
Ranjit Gurkhar, General Manager for Brother International Gulf FZE, led the evening’s affair with an engaging talk on Brother’s business and performance for 2011. The talk was followed with presentations made by Shohail Kidhwai, Deputy General Manager for Brother International Gulf FZE, who talked about Brother’s strategy and roadmap for Bahrain in 2012 and Jai Shankar, Marketing Manager for Brother International Gulf FZE, who discussed the company’s marketing strategy for this year. Another highlight for the evening was a special acknowledgement given to S. Muthuraman, Sales Manager, Ashrafs W.L.L. and the significant contributions he made towards Brother’s continuing growth in Bahrain and the rest of the Middle East region.
“2011 turned out to be a very wonderful year for Brother and we owe this to the excellent performance rendered by our partners throughout the Middle East region, Bahrain in particular,” said Ranjit Gurkhar, General Manager, Brother International Gulf FZE. “In line with this, we have hosted this strategic affair not only to recognize the efforts made by our Bahrain based partners but also to reinforce our ties with them and give them a better understanding of the roadmap of opportunities that we are looking to take in 2012. Rest assured, we will continue to live up to our commitment of providing our customers with world class high quality printers that can help drive in more productivity and efficiencies, no matter what size their companies may be.“
Partners recognized during this year’s ‘Bahrain Channel Awards’ include:
| Award Category | Winners |
| Best Equipment Channel Sales 2011 | Advance PC |
| Best Consumables Channel Sales 2011 | V. N International |
| Best P Touch Channel Sales 2011 | Gulf Computer Services |
| Promising Channel Sales Partner 2011 | Al Ameen Stationary |
| Best Laser Products Retailer 2011 | Sharaf DG |
| Best Inkjet Products Retailer 2011 | Lulu Hypermarket |
| Best Facsimile Retailer | Geant Hypermarket |
| Best Product Display | Sharaf DG |
| Promising Retailer | Emax Electronics and Intellex Information Technology |
About Brother International (Gulf) FZE:
Brother International (Gulf) FZE is a subsidiary of Brother Group, Japan, one of the global leaders in the development and manufacturing of technologies in the printing, communication and digital imaging industries for homes, SOHOs and enterprises. The company’s headquarters for Middle East, Africa and Turkey, with fully integrated sales, marketing and services capabilities, is located at the Jebel Ali Free Zone in Dubai. Brother International (Gulf) FZE has authorized distributors across the MENA region, including Africa and Turkey. The core products of the company are Laser printers, Facsimile machines and Multi-Function Centres. Brother’s product range also includes Labelling machines, Electronic Typewriters, Mobile Printing Devices, Home Sewing machines and Embroidery machines.
