Big Six energy supplier to enhance customer satisfaction with eLearning from CM Group

CM Group, a global leader in the field of innovative learning solutions comprising interactive eLearning and mobile learning, today announced that one of the UK’s Big Six energy suppliers has selected it to design and deliver a very different form of eLearning to reinforce and develop employees’ customer service standards.

Improving its customer experience has been a long-term commitment for the leading energy supplier which has already won industry recognition and several prestigious awards for overall customer satisfaction. Now they have chosen CM Group to design and deliver a new eLearning programme to further enhance the energy supplier’s acknowledged lead in customer satisfaction. The new programme will use innovative gamification principles and character based exploration to deliver a new and engaging learning experience to staff.

“We chose CM Group as our new partner to develop our eLearning portfolio due to their imaginative and dynamic approach. During the evaluation process, CM Group were the only provider that could demonstrate a true understanding of our vision and learning objectives, and how they would combine their years of experience in designing and creating eLearning to deliver a very modern and refreshingly different eLearning programme” commented the Project Team at the energy supplier.

CM Group will use its own rapid, collaborative eLearning authoring tool, Luminosity Studio, to produce the high quality and engaging eLearning programme. HTML5 based eLearning elements will be combined with gamification principles to add an aspect of competition and exploration, whilst increasing user engagement and improving the learning experience. The overall programme will be delivered in English initially with the option to localize into multiple languages at a later date. The use of HTML5 enables the programme to be accessed by users utilising the widest range of devices, including mobiles.

David Ashby, Learning Solutions Consultant at CM Group said, “This is an exciting and very different way to deliver learning objectives and we are delighted to be working with another leading international organisation to deliver this state-of-the-art eLearning solution.”

About CM Group

CM Group specialises in the design and creation of advanced learning solutions for large international organisations. Using Luminosity Studio, our advanced collaborative, rapid authoring software, we are the largest creator of bespoke HTML5 based eLearning courses in the UK. Our proven, end-to-end mobile learning solutions include responsive HTML5 content for tablet and smartphone consumption, cloud based hosting and delivery via our Luminosity Motion mobile learning platform, and the Luminosity Mentor range of BYOD Apps for offline consumption and tracking.

Our clients include Microsoft, RBS, QNB, Virgin Trains, NHS, Three, MOD, BAE and many more leading organisations.

For further information on CM Group, visit, email: This email address is being protected from spambots. You need JavaScript enabled to view it., or call +44 (0)1454 269222.

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