Real-Time Location Systems (RTLS) Market Leadership Article – AeroScout and Zebra Technologies
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Real-Time Location Systems (RTLS) Market by Product (Tags, Sensors, Software), Technology (Wi-Fi, RFID, Infrared, Ultrasound, UWB, Zigbee), Application, Industry Vertical (Healthcare, Logistics, Manufacturing, Retail) & Geography 2013 - 2020 Real-Time Location Systems is a growing market with huge potential to revolutionize many industries such as healthcare, manufacturing, logistics, retail, government, defense, and many more. RTLS solutions allow enterprises to track their assets with real-time visibility to ensure high operational efficiency and improved staff productivity. The escalating applications of RTLS in diverse industries present numerous growth opportunities for existing RTLS vendors as well as for new start-ups.
Presently, AeroScout (U.S.) and Zebra Technologies (U.S.) are the two major companies contributing to the largest share of the global Real-Time Location Systems market. Their market leadership in the global RTLS market is dedicated mainly to their high expertise, breakthrough technological advanced solutions, wide range product portfolio, and the presence of a strong distribution network in amongst all geographies. Some of the other major companies operating in this market include TeleTracking Technologies (U.S.), Savi Technology (U.S.), Awarepoint (U.S.), Ubisense (U.K.), Identec Solutions (Austria), Versus Technology (U.S.), EKAHAU (U.S.), and Centrak (U.S.), among many others.
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Zebra Technologies was founded in 1969 and it went public in 1991. Zebra Technologies is considered as an innovative company in the global RTLS market with technologically advanced and reliable RTLS solutions. The company also has a broad product portfolio of barcode, kiosk, receipt, and RFID printers as well as supplies. Zebra Technologies acquired WhereNet (U.S.), a provider of active RFID wireless products for $126 million in 2007 to capture the market opportunities presented by the growing RTLS market. The company has been playing a significant role in the development of these solutions and increasing the market acceptance of RTLS solutions worldwide. The company focuses on providing RTLS solutions that align with the standards to ensure interoperability. Zebra Technologies also played an important role in securing the IEEE 802.15.4f and ISO 24730-61 certification for the UWB technology. Also, WhereNet technology was the first multimedia RTLS system that incorporates the open standard of ISO/IEC 24730-2 with IEEE802.11a. As of now, the company operates in the U.S., the U.K., The Netherlands, and China. All of the company’s design and manufacturing sites are ISO 9001 certified. The company is dedicated towards significant investments with regards to its R&D operations and product development, in order to enhance the customer experience and to gain a strong and long-term position in the market. The company also follows a strategy of new product introductions, and expansion of go-to-market channels. Zebra Technologies, currently, is also using retail as an important strategy for penetrating into the existing markets further.
The company utilizes WhereNet, Wi-Fi, and UWB technologies in its product offerings. The company believes that these three technologies are expected to have a high growth in the upcoming future, and among these, UWB technology is estimated to grow at a tremendous growth rate mainly due to advantages offered such as high location accuracy and long battery life, especially in indoor environments. Recently, Zebra Technologies shipped its one millionth RTLS tag. The major verticals served by the company include healthcare, industrial, logistics, manufacturing, and the government; however, the company is also focused on new potential markets for RTLS solutions including sports, retail, and livestock management.
AeroScout (U.S.) was founded in 1999, and since June 2012, it is operating as a subsidiary of Stanley Black & Decker. The company was acquired by Stanley Healthcare Solutions, a division of Stanley Black & Decker, to utilize AeroScout’s RTLS solutions portfolio in order to accelerate the growth of industrial and security offerings of Stanley Black & Decker. AeroScout invented the first Wi-Fi-based Active RFID tag for real-time tracking of assets. Presently, the company has installed its RTLS solutions in more than 1,000 locations, including healthcare, manufacturing, logistics, mining, and other industries. The company also partnered with many service providers, including Cisco Systems (U.S.), Accenture (U.S.), Emerson (U.S.), NEC (Japan), and HP (U.S.) to offer advanced and customized RTLS solutions to extend its global reach. The company mainly uses Wi-Fi in its RTLS solutions, as this is expected to be the fastest growing segment mainly due to the increasing Wi-Fi footprint, especially in the healthcare sector. However, the company also employs other technologies such as Ultrasound, GPS, Ultra Wideband, and Passive RFID technology in hybrid solutions to provide individualized RTLS solutions based on specific customer requirements. The company makes a significant investment in making sure that its solutions are complete for its customer’s needs and it delivers significant return on investment for those customers. In addition, AeroScout (U.S.) stands out as the only company in the global RTLS market whose Location Based Services (LBS) and RFID technology has been embedded by Intel in their Intel Core vPro processor family.
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In the Real-Time Location Systems’ ecosystem, the wide product & services portfolio, overall market revenue, enriching experience, and the technological innovations related to the field of RTLS technology are some of the major factors responsible for the growth of these two companies. These companies are poised to retain the ‘market leader’ position in the near future. The recent advancement in RTLS solutions, declining tags’ prices, and the escalating market applications are further expected to fuel the demand of RTLS solutions worldwide.
Real-Time Location Systems are defined as a location tracking system that utilizes wireless technologies to identify the exact position of any specific asset or personnel within a facility; it enables real-time asset/staff tracking as well as management with the help of RTLS tags and badges. The RTLS system mainly comprises of battery-powered tags/ badges, location sensors, location readers, network infrastructure, and application software/middleware. Presently, workflow automation and process optimization are the two major parameters that provide any enterprise the ability to improve its staff’s productivity and operational excellence. RTLS solutions result into streamlined processes by controlling and managing assets/personnel of an enterprise. Hence, the market demand of RTLS solutions is growing at a fast pace in all industries, including healthcare, manufacturing, defense, logistics, and many others. Some of the major benefits provided by RTLS include enhanced asset management, improved staff safety & security, streamlined process workflow, and efficient supply chain & logistics operations. Several governments all around the world are taking initiatives, such as putting in huge investment in RTLS technology, to further promote the growth of this market.
This study also showcases a comprehensive overview of the global market by enveloping all major market segmentations combined with detailed qualitative and quantitative analysis of each market segment. The market numbers are forecasted from 2013 till 2020, to present a glance of the huge market potential offered by this market within the forecast period from 2013 to 2020.
In this research study, the competitive landscape section comprises key growth strategies of major Real-Time Location Systems’ providers in the global Market including Zebra Technologies (U.S.), AeroScout (U.S.), Awarepoint (U.S.), Centrak (U.S.), Ekahau (U.S.), GE Healthcare (U.K.), Identec Solutions (Austria), TeleTracking Technologies (U.S.), Ubisense (U.K.), Versus Technology (U.S.), and Axcess International (U.S.), among others.
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