Hamilton Sports is celebrating 17 years in business with a solid lockdown in the Aspen ski shop market. With a reputation for selling the finest in performance ski wear, and demo ski rentals, and a great staff of hard skiing locals.

Hamilton Sports in Aspen, Colorado is one of the longest running ski shops in the industry with 17 years of serving customers with the finest in performance ski wear, and Aspen ski rental services.

The core of the success comes from the popularity of one of the founding partners and now primary owner Bill Miller. Bill is a thirty year veteran of the ski industry who was on the international speed skiing circuit for seven years. Bill opened the ski shop with Jeff Hamilton in October 1997 and it quickly became one of Aspen’s favorite ski shops. In fact Hamilton Sports has won the “Best Ski Shop” award from the Aspen Times readers more than any other ski shop.

Another part of the success is the staff Bill keeps in the store, they are a collection of die hard skiers who care about the shop almost as much as they care about skiing. This genuine effort comes from the respect Bill gets by treating them well, which in turn carries down to the customers experience. Plus it doesn’t hurt that Bill has been known to take the entire staff to Chamonix to celebrate at the end of the season.

Other things that have caused the store to have such great success is the brands they carry, Bill and the buying team have an eye for quality performance ski wear and skis that deliver. That is why they have carried Kjus ski wear as their flagship brand for years, with record breaking online sales. Kjus is known for performance men’s and women’s ski jackets and pants that have a clean design. In addition they carry Kastle and Blizzard skis for the ski rental fleet. This combination of quality ski apparel and the best skis in the world makes them very popular.

Speaking of Kjus, LasseKjus himself came out again this year and skied the with the Hamilton Sport crew, they made some great turns on Aspen Mountain and then went out and lived it up a little in town. Lasse gave Greg (store manager and part owner) one of next years freeride outfits for testing the product and Greg has been giving feedback to Kjus headquarters in Switzerland. The Hamilton/Kjus relationship has been strong for years and continues to grow stronger.

The same goes for their relationship with Kastle skis, as world famous big mountain skier Chris Davenport has named Hamilton Sports as his favorite ski shop, you may get to meet him when you stop in.

Things are looking even brighter for next year as Hamilton Sports is going to be the first ski shop in the nation to carry Peak Performance ski wear. Peak Performance is one of the best brands in Europe, based in Sweden, delivering quality designer ski wear for over thirty years and now you can find them right here in Aspen, or online at Hamilton Sports.

The snow came in heavy this year with a well above average snow pack, giving the shop even more reason to celebrate and early reports say next year should be just as good. So visit us online or stop in and experience what 17 years in business can deliver.

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