Most innovative forms of Pricing Promotions by mobile operators worldwide

  The aim of this report is to provide as comprehensive overview of the main trends in the promotion of mobile services in both mature and so-called developing markets. In the report the emphasis is on price-based mobile promotions, but TCL also examines the role of non-priced based functions such as the provision of additional features, applications or services by the mobile operator.
 This report considers both PrePay and Pay Monthly service promotions and the different types of offer that are evolving for calls, SMS, mobile data (for smartphone use) and mobile broadband using a USB flash modem.
 Furthermore, a brief overview features main trends in promotion based on the introduction of new services. In particular the focus is on promotions geared around the introduction of new types of smartphone handset and new value added services such as Mobile Broadband services.
 The report includes a commentary on the main trends that are taking place in the market for mobile promotions and identifies the most common and the most innovative forms of promotion that are now appearing.
 Key chapters :
 A list of Tables & Charts
 Executive Summary
 Key highlights of the report
 Part One – Introduction to mobile pricing promotions
 Part Two – Generic mobile promotional pricing plan details
 Part Three – Types of promotional features offered by mobile operators
 Part Four – Detailed pricing promotions by mobile application type
 Part Five – The main trends in mobile pricing promotions worldwide
 Part Six – The most common types of mobile pricing promotions worldwide
 For more information kindly visit : 
 Related Reports
 Indian Mobile Operators CAPEX Analysis & Forecast 2014
 What mobile operators can learn from utilities
 Contact us at :
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