An online UK dating website has taken a different approach of naming its site 'BeNaughty'. The response has been massive and has grown to 3 million member profiles over the past couple of years looking for love and more.

The website is aimed at 18yr+ members looking for chat, flirting and more. One would suggest by the name that 'BeNaughty' is slightly more adult orientated than some of the other dating sites.

A website analyst recently said though that the name is probably well marketed to attract a specific audience. There's probably just as many people 'being naughty' using cleaner looking websites.

The name of the website has probably contributed to the sites success. When you consider there's only 61 million residents in the UK 3 million is a large percentage.

You can view BeNaughty's website and join here