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SEO Social Media marketing firm compares Twitter and Facebook to determine which Social Media marketing strategy provides the best results for businesses and online entrepreneurs. Part four of this analysis focuses on their ability to generate website traffic and produce viral marketing benefits. What follows is a condensed version of part 3 of the original study.
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The 1st category of this part of the study involved a comparison for getting breaking news delivered quickly and having it multiply rapidly to internal users.
Irbtrax SEO Internet Marketing declared Twitter had the advantage because newsworthy or popular Tweets perform like effective press releases. When retransmitted by your followers they are then picked up by other users where they can rapidly multiply across Twitter.
The 2nd category of this part of the study involved a comparison for getting your news to spread virally and organically on Google.
Twitter was declared to have the advantage because popular and newsworthy Tweets are often featured by 3rd party platforms in organic Google SERP's. Additionally, Google real time search results often contain a stream of live Tweets. At the time of this release Google was featuring 'Social Media Marketing' Tweets in real time.
The 3rd category involved a comparison as an effective community for driving internal traffic to visit your account.
Facebook was declared to have the advantage because of it's a much more interactive community. Additionally, the Facebook 'wall' allows photos, videos, and important news to remain posted and visible for long periods at a time.
The 4th category involved a comparison as an effective external website traffic driving platform.
Facebook was declared to have the advantage because Facebook accounts have the internal characteristics of a stand alone website. This helps to create more opportunities for visitors to click on external links that lead to your main website.
The larger study concludes that in order to maximize your Social Media Internet marketing results it's best to create a presence on both. However, if trying to decide which one you want to engage first, or where to spend the most amount of your available time. It's important to perform basic Internet Market research, apply the findings to your Target Audience, and weigh the strengths of each platform.
To learn how Irbtrax can assist in developing a results oriented customized Social Media strategy or optimizing your existing campaign browse their website or use one of several available private contact methods.
Follow Scott Moir of Irbtrax on Twitter:Â Twitter.com/IrbtraxSEO
About: Irbtrax provides specialized Social Media Internet Marketing, Search Engine Optimization, and Market Research Solutions for businesses seeking a competitive advantage. Including optimizing your on and offsite Web Marketing efforts for Google Caffeine and using traditional methods in non traditional results oriented ways.
