Comparing Twitter verse Facebook as an effective Social Media intimacy platform:

Social Media intimacy is a buzzword for direct audience communication and participation. Also known as interactivity.

Facebook was declared to have the advantage because it's a naturally interactive community due to its 'wall' feature. A feature where Facebook users can publish updates and important news or offers which allow for direct commentary. This information, and the related comments, can remain visible for long periods of time depending on the activity level. Or they can be reposted at a later date if needed.

The level of user interactivity on Twitter is far lower due to Tweet 'turnover'. Which makes interactive dialogue difficult especially if you have a large following or a high Tweet Volume.

Comparing the viral marketing benefits of Facebook verse Twitter for breaking news or expedient content:

Twitter was declared to have the advantage because creative or newsworthy tweets can take on the characteristics of a rapidly spreading Press Release. When retransmitted by followers they are then picked up by their followers resulting in extensive Twitter and general Internet exposure. And it's not even necessary to have a large group of followers to get results.

Facebook is more limited in this area partially due to Facebook being more internal community focused. A follower has the option to comment, share, or do both. Because of these options Facebook's share results can be diminished by followers who prefer to comment. However, given that it's much easier to build a large following on Facebook due to the sheer volume of users- Unique, creative or newsworthy information posted on your 'wall' can spread virally within this community. The extent however is harder to measure.

The larger study concludes that in order to maximize your Social Media Internet marketing results it's best to create a presence on both. However, if trying to decide which one you want to engage first, or where to spend the most amount of your available time. It's important to perform basic Internet Market research, apply the findings to your Target Audience, and weigh the strengths of each platform.

Irbtrax is available to help you optimize your existing social media marketing efforts or get you started if you're new to this valuable business resource.