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SEO Social Media Internet marketing firm Irbtrax compares Twitter and Facebook to determine which Social Media marketing strategy provides the best results for businesses and entrepreneurs. The analysis focuses on the benefits of Facebook and Twitter social media marketing uses including viral marketing strategies, market research and website traffic generation. What follows is an extremely condensed version of part 2 of the original study.
To visit the Irbtrax website and view part 1 of the study follow the below link:
The 1st category of this second study involved a comparison as an online destination for staying connected with clients- globally, nationally or regionally.
Irbtrax SEO Social Media Marketing declared that Facebook has the advantage because it offers a 'wall' where important updates or news can be listed and remain visible for long periods as well as an easy to use Chat feature.
The 2nd category involved a comparison for getting breaking news delivered quickly and having it multiply virally to potential new clients.
Twitter was declared to have the advantage because newsworthy Tweets take on the characteristics of a Press Release. When retransmitted by your followers they are then picked up by unknown 3rd parties and can rapidly multiply.
The 3rd category involved a comparison as a means for Market Research and trend locating purposes.
Twitter was declared to have an advantage because its platform allows you to more efficiently search for what's being said about industry specific trends. Including several excellent third party sources that have software for this very purpose.
The 4th category involved a comparison as a means of measuring the viral impact of your news or messages.
Twitter was declared to have an advantage because it has Third party platforms that provide excellent Tweet Tracking mechanisms. They include the ability to track actual retransmitted URL’s or headlines.
The 5th category involved a comparison as an effective external website traffic driving platform.
Facebook was declared to have an advantage because its share environment appears to generate more sustainable external website traffic. Additionally, accounts on Facebook have the internal characteristics of a stand alone website which organically creates more opportunities for visitors to click on external website links.
If this is your first engagement with Social Media and you're in the Business to Consumer market Facebook would be the recommendation. If you're in the Business to Business market Twitter would be the initial recommendation.
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About: Irbtrax provides specialized Social Media Internet Marketing, Search Engine Optimization, and Market Research Solutions for businesses seeking a competitive advantage. Including optimizing your Web Marketing efforts for Google Caffeine and using traditional methods in non traditional results oriented ways.
