MIAMI, FL BalanceDiet™ Company (www.GoBalanceDiet.com), recognized as a leading weight loss management retail company, is pleased to announce Candy Tree joins the company as the Chief Marketing Officer of the fast-growing chain of diet and wellness centers. Formerly the CMO of industry leading brands FreshDiet® and Crunch™ Fitness, Candy will help expand the brand experience and grow the strategic retail vision of the fast-growing wellness player.
Candy Tree is a highly skilled marketing executive with an extensive background directing and managing leading brands in the lifestyle and media categories. A driving force behind the success of many household brands designed for weight loss management, Tree brings over 15 years of direct experience and relationships to BalanceDiet. Candy will continue developing popular consumer product lines, client experience, retail products, and services at BalanceDiet, as well as spearheading relationships with many of the most popular related brands.
“We are delighted to have Candy on Board at BalanceDiet™. Our family of lifestyle brands has grown because of the creative force, and Candy will feel right at home in the mix,” said BalanceDiet founder and CEO Christopher Palumbo.
The appointment of Candy Tree to the BalanceDiet team follows the company’s recent announcement of Felica Sanders as SVP, as well as its acquisition of the Results Weight Loss chain and affiliated 1-800-Weight-Loss brand in Florida. Candy will help support the executive management team as they continue to relocate and re-invent the former Results Weight Loss locations and prepare for the launch of additional signature BalanceDiet retail outlets both within Tampa, the United States and abroad.
BalanceDiet operates a chain of stylish, contemporary weight-loss centers as well as its popular “BalanceDiet At Home” offering. The brand’s portfolio of services includes highly acclaimed product lines, custom meal planning, nutrition, and diet coaching; a robust online diet program; expert advice and tips; and related retail products that are available online, through direct home delivery, and via a wide network of storefront diet center locations.
About BalanceDiet
BalanceDiet™ Centers (www.GoBalanceDiet.com ) feature multiple products and services offered to our clients. Our services are packaged with a "beauty and slimming" approach, using our bundled product philosophy and award-winning consumer marketing. As part of a multi-million dollar family of lifestyle brands, you can be assured innovative programs, wide national exposure, and a top management team. Visit (http://www.gobalancediet.com/#!__franchise ) for information including locations, services, products, and BalanceDiet franchise opportunities . BalanceDiet™ is a premium wellness and diet brand, presented by elements™. We believe in the power of visioning and lifestyle change to obtain a healthy weight.
About BalanceDiet™ | elements fitness™
BalanceDiet™ is part of the elements™ family of healthy lifestyle brands, including award-winning fitness, weight-loss, media, and product companies. Founded by wellness visionary Christopher Palumbo, BalanceDiet holds a unique place in the women’s diet and fitness market with exclusive genetic-testing technology, patents on proprietary weight-loss products and supplements, a stylish, upscale wellness experience, and an array of online tools and services. Before launching elements and BalanceDiet, Palumbo earned recognition for his work with World Gym™, where he created a concept store that that now serves as the model for the company’s fitness centers worldwide. Today, BalanceDiet is a popular and fast-growing wellness brand with more than 30 locations throughout the United States in addition to the BalanceDiet At Home service offered direct to consumers. The company is expanding internationally and expects to have 40 ground-based operations by year-end, with additional franchise opportunities available. For more information on BalanceDiet, please visit http://www.GoBalanceDiet.com.
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