Introduction

This databook provides key data and information on the bakery and cereals market in the Netherlands. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on :bread & rolls, breakfast cereals, cookies (sweet biscuits), cakes & pastries, crackers (savory biscuits) and morning goods

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for bakery and cereals in the Netherlands increased at a compound annual growth rate of 0.8% between 2003 and 2008.

The bread & rolls category led the bakery and cereals market in the Netherlands, accounting for a share of 60.3%.

Leading players in the Dutch bakery and cereals market include Bakkersland, Kamps and Bake Five.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the bakery and cereals market in the Netherlands

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Table of Contents :
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread & rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes & pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Euro), 2003?08 27
Value analysis (Euro), 2008?13 28
Value analysis (US dollars), 2003?08 30
Value analysis (US dollars), 2008?13 31
Volume analysis, 2003?08 33
Volume analysis, 2008?13 34
Company and brand share analysis 36
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profile 49
Bakkersland Holding BV 49
Chapter 5 Category Analysis: Bread & Rolls 50
Value analysis (Euro), 2003?08 50
Value analysis (Euro), 2008?13 51
Value analysis (US dollars), 2003?08 53
Value analysis (US dollars), 2008?13 53
Volume analysis, 2003?08 55
Volume analysis, 2008?13 56
Company and brand share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 Category Analysis: Breakfast Cereals 66
Value analysis (Euro), 2003?08 66
Value analysis (Euro), 2008?13 67
Value analysis (US dollars), 2003?08 69
Value analysis (US dollars), 2008?13 69
Volume analysis, 2003?08 71
Volume analysis, 2008?13 72
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Category Analysis: Cakes & Pastries 82
Value analysis (Euro), 2003?08 82
Value analysis (Euro), 2008?13 83
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 85
Volume analysis, 2003?08 87
Volume analysis, 2008?13 88
Company and brand share analysis 90
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 8 Category Analysis: Cookies (Sweet Biscuits) 98
Value analysis (Euro), 2003?08 98
Value analysis (Euro), 2008?13 100
Value analysis (US dollars), 2003?08 102
Value analysis (US dollars), 2008?13 103
Volume analysis, 2003?08 105
Volume analysis, 2008?13 106
Company and brand share analysis 109
Distribution analysis 112
Expenditure and consumption per capita 114
Chapter 9 Category Analysis: Crackers (Savory Biscuits) 120
Value analysis (Euro), 2003?08 120
Value analysis (Euro), 2008?13 121
Value analysis (US dollars), 2003?08 123
Value analysis (US dollars), 2008?13 124
Volume analysis, 2003?08 126
Volume analysis, 2008?13 127
Company and brand share analysis 129
Distribution analysis 132
Expenditure and consumption per capita 134
Chapter 10 Category Analysis: Morning Goods 137
Value analysis (Euro), 2003?08 137
Value analysis (Euro), 2008?13 138
Value analysis (US dollars), 2003?08 140
Value analysis (US dollars), 2008?13 140
Volume analysis, 2003?08 142
Volume analysis, 2008?13 143
Company and brand share analysis 145
Distribution analysis 147
Expenditure and consumption per capita 149
Chapter 11 Country Comparison 152
Value 152
Volume 156
Market share 160
Chapter 12 PESTLE Analysis 161
Summary 161
Political analysis 162
Economic analysis 167
Social analysis 171
Technological analysis 175
Legal analysis 179
Environmental analysis 182
Chapter 13 New Product Development 186
Product launches over time 186
Recent product launches 188
Chapter 14 Macroeconomic Profile 189
Macroeconomic indicators 189
Chapter 15 Research Methodology 194
Methodology overview 194
Secondary research 195
Market modeling 196
Creating an initial data model 196
Revising the initial data model 196
Creating a final estimate 197
Creating demographic value splits 197
Primary research 197
Data finalization 198
Ongoing research 198
Chapter 16 APPENDIX 199
Future readings 199
How to contact experts in your industry 199
Disclaimer 199

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