Introduction

This databook provides key data and information on the bakery and cereals market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on :bread & rolls, breakfast cereals, cookies (sweet biscuits), cakes & pastries, crackers (savory biscuits) and morning goods

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description

Highlights

The market for bakery and cereals in Brazil increased at a compound annual growth rate of 2.8% between 2003 and 2008.

The bread & rolls category led the bakery and cereals market in Brazil, accounting for a share of 50.6%.

Leading players in Brazilian bakery and cereals market include Pandurata Alimentos Ltda, Grupo Bimbo S.A. de C.V. and Nestle S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Brazil

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Table of Contents :

Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread & rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes & pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Brazilian Real), 2003?08 27
Value analysis (Brazilian Real), 2008?13 28
Value analysis (US dollars), 2003?08 30
Value analysis (US dollars), 2008?13 31
Volume analysis, 2003?08 33
Volume analysis, 2008?13 34
Company and brand share analysis 37
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 4 Leading Company Profiles 52
Pandurata Alimentos Ltda. 52
Grupo Bimbo S.A. de C.V. 54
Chapter 5 Category Analysis: Bread & Rolls 56
Value analysis (Brazilian Real), 2003?08 56
Value analysis (Brazilian Real), 2008?13 57
Value analysis (US dollars), 2003?08 59
Value analysis (US dollars), 2008?13 59
Volume analysis, 2003?08 61
Volume analysis, 2008?13 62
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 6 Category Analysis: Breakfast Cereals 73
Value analysis (Brazilian Real), 2003?08 73
Value analysis (Brazilian Real), 2008?13 74
Value analysis (US dollars), 2003?08 76
Value analysis (US dollars), 2008?13 76
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company and brand share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 7 Category Analysis: Cakes & Pastries 89
Value analysis (Brazilian Real), 2003?08 89
Value analysis (Brazilian Real), 2008?13 90
Value analysis (US dollars), 2003?08 92
Value analysis (US dollars), 2008?13 92
Volume analysis, 2003?08 94
Volume analysis, 2008?13 95
Company and brand share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 8 Category Analysis: Cookies (Sweet Biscuits) 105
Value analysis (Brazilian Real), 2003?08 105
Value analysis (Brazilian Real), 2008?13 107
Value analysis (US dollars), 2003?08 109
Value analysis (US dollars), 2008?13 110
Volume analysis, 2003?08 112
Volume analysis, 2008?13 113
Company and brand share analysis 116
Distribution analysis 121
Expenditure and consumption per capita 123
Chapter 9 Category Analysis: Crackers (Savory Biscuits) 129
Value analysis (Brazilian Real), 2003?08 129
Value analysis (Brazilian Real), 2008?13 130
Value analysis (US dollars), 2003?08 132
Value analysis (US dollars), 2008?13 133
Volume analysis, 2003?08 135
Volume analysis, 2008?13 136
Company and brand share analysis 138
Distribution analysis 143
Expenditure and consumption per capita 145
Chapter 10 Category Analysis: Morning Goods 149
Value analysis (Brazilian Real), 2003?08 149
Value analysis (Brazilian Real), 2008?13 150
Value analysis (US dollars), 2003?08 152
Value analysis (US dollars), 2008?13 152
Volume analysis, 2003?08 154
Volume analysis, 2008?13 155
Company and brand share analysis 157
Distribution analysis 160
Expenditure and consumption per capita 162
Chapter 11 Country Comparison 165
Value 165
Volume 169
Market share 173
Chapter 12 PESTLE Analysis 174
Summary 174
Political analysis 176
Economic analysis 179
Social analysis 184
Technology analysis 188
Legal analysis 192
Environmental analysis 196
Chapter 13 New Product Development 200
Product launches over time 200
Recent product launches 202
Chapter 14 Macroeconomic Profile 203
Macroeconomic indicators 203
Chapter 15 Research Methodology 208
Methodology overview 208
Secondary research 209
Market modeling 210
Creating an initial data model 210
Revising the initial data model 210
Creating a final estimate 211
Creating demographic value splits 211
Primary research 211
Data finalization 212
Ongoing research 212
Chapter 16 APPENDIX 213
Future readings 213
How to contact experts in your industry 213
Disclaimer 213

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