Introduction

This databook provides key data and information on the baby food market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories; bottled baby food, baby cereals, other baby foods and baby snacks

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the baby food market, including company overview, key facts and business description

Highlights

The market for baby food in Middle East and Africa increased at a compound annual growth rate of 4.1% between 2003 and 2008.

The baby cereals category led the baby food market in Middle East and Africa, accounting for a share of 58.4%.

The leading players in the Middle East and African baby food market include Nestle S.A., H.J. Heinz Company and Groupe Danone.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby food market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Table of Contents :
Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: baby cereals 4
Summary category level: baby snacks 5
Summary category level: other baby foods 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 20
Chapter 4 Middle East and Africa Baby Food: Market Overview 21
Value analysis (US Dollar), 2003?08 21
Value analysis (US Dollar), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profiles 35
Nestlé SA 35
H.J. Heinz Company 38
Chapter 6 Category Analysis: Bottled baby food 40
Value analysis (US Dollar), 2003?08 40
Value analysis (US Dollar), 2008?13 41
Volume analysis, 2003?08 43
Volume analysis, 2008?13 44
Company share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 7 Category Analysis: Baby cereals 53
Value analysis (US Dollar), 2003?08 53
Value analysis (US Dollar), 2008?13 54
Volume analysis, 2003?08 56
Volume analysis, 2008?13 57
Company share analysis 59
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 8 Category Analysis: Baby snacks 66
Value analysis (US Dollar), 2003?08 66
Value analysis (US Dollar), 2008?13 67
Volume analysis, 2003?08 69
Volume analysis, 2008?13 70
Company share analysis 72
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 9 Category Analysis: Other baby foods 78
Value analysis (US Dollar), 2003?08 78
Value analysis (US Dollar), 2008?13 79
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company share analysis 84
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 10 Research Methodology 90
Methodology overview 90
Secondary research 91
Market modeling 92
Creating an initial data model 92
Revising the initial data model 92
Creating a final estimate 93
Creating demographic value splits 93
Primary research 93
Data finalization 94
Ongoing research 94
Chapter 11 APPENDIX 95
Future readings 95
How to contact experts in your industry 95
Disclaimer 95

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