Businesses are always looking for new ways to get more clients. One strategy used in online marketing is to use PPC advertise programs. Pay per click advertising, also known as PPC, is the little advertisements seen at the top or down the right side of a search result page. Businesses create these ads and pay a fee to Google to advertise. The fee is generated every time someone clicks the pay per click advertise advertisement. That click takes the potential customer to a sales page or website.
However, the company pays for the PPC ad click regardless of someone actually following through on an action once they get to the landing page. Total Web Design’s marketing manager, Ray Giridharan, shared that, “Businesses new to pay per click advertising can really run through a marketing budget when they don’t fully understand how use Google’s PPC advertise model.” Mr. Giridharan shared that while his company doesn’t have the “inside scoop” on all the parameters and standards Google uses to award page listing position and pay per click advertise cost, they use some best practices that novice pay per click advertisers often overlook.
Often a company doesn’t use basic rules for testing landing pages, keyword selection and the actual advertisements. As Mr. Giridharan explains, “Pay per click advertise strategies are closely tied to testing what works and losing the pieces that aren’t productive. This is really one area that a business can’t rely on their intuition. Testing is the only way to create a winning PPC campaign. It’s often the strategy that is implemented after a company loses a lot of money using PPC advertising.” His company implements a stringent test plan to weed out non-productive keywords, text or image ads and landing pages. Once they know what works the best, they implement a full-blown PPC campaign for clients.
Pay per click advertise campaigns can be a tremendous way to test new products, advertisements and even a new target audience. Are you ready to bring in more customers using an online marketing strategy? Total Web Design’s marketing services include a complimentary consultation to discuss advertising strategies with clients. You can find them at www.totalwebdesign.com.au
Phone +61 433 399 294
Address: PO Box 587, Waverley
NSW 2024 Australia