This illustrates the global presence of the Spain’s 139 most international brands
Madrid, Spain, March 08, 2013 - This illustrates the global presence of the Spain’s 139 most international brands
The Ministry of Economy and Competitiveness hosted the launch of the “Atlas of Leading Spanish Brands”, a book produced by the Leading Brands of Spain Forum (FMRE), a body that represents more than 100 leading companies in each of their sectors, with a presence all over the world.
“The idea is for this book to act as a consultation tool that illustrates the importance of internationalisation to the Spanish economy”, said FMRE communications manager Pablo López. During the presentation event, he pointed out that the book contains information on 139 companies, 17 brands with high international potential, 37 geographic maps, and maps showing the location of embassies, tourist offices and Cervantes Institutes.
Some very significant figures about the Spanish economy were also revealed at the event. The companies analysed have revenues of around €16.5 million and employ 2.5 million people. In fact, the foreign trade sector accounts for 6.5 million direct jobs in Spain, while62% of the income of Ibex 35-listed companies is generated abroad, with income from foreign countries having risen by 12.6% in Spain in 2010.
With regard to the difficult situation currently afflicting the global economy, the speakers at the event chose to see the glass as half full. Javier Santiso, Vice President of the Centre for Global Economy and Geopolitics (ESADEgeo), called for moves to make it easier for people to set up companies in Spain, pointing out that, in the past 30 years “only one global multinational company has been created in Europe, and that is Inditex”. He also added that at least three Spanish companies are on the verge of being listed on the NASDAQ, where they will join Grifols and Abengoa. Meanwhile, María Luisa Blázquez, an associate researcher at the IESE Business School’s International Centre for Competitiveness, stressed that Spain “is the world’s fourth top country in terms of the quality of its business schools”.
The book also contains articles that discuss issues such as business internationalisation, the importance of emerging economies, the growing international presence in Spain, and competitiveness and other key issues relating to managing an international brand.
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