June 25, 2014 -- Impression based advertising is certainly nothing new to businesses familiar with online marketing efforts, but what about impressions that come from face to face contact, being engaged by a person wearing a super cool tuxedo? That's exactly what the new Chicago based, Super Cool Tuxedo are offering and the results have been remarkable.
“What we do here is a natural form of advertising and getting brands places they haven't been before,” commented Matthew Frierdich, founder of the company. “We utilize social media advertising in every way, but what really makes us unique is that we are utilizing a medium that is being pushed aside by new technology. The medium of person to person, impactful and attention-getting impressions. Something that every business can use to expand their awareness and exposure.”
The number of impressions delivered on average from a Super Cool Tuxedo agent wearing a brand's logo on their tuxedo while engaging passerby in fun banter, posing for photos, giving high fives and other antics is startling. Between 200-400 “primary impressions” with direct engagement, another 600-1200 “secondary impressions” from those who can't help but notice all the fun, and “tertiary impressions” that are off the chart, since Super Cool Tuxedo's uses a professional photographer to document the day (or days) and the images are shared on the company's website, social media pages and much more. This all translate into a ROI (Return on Investment) that's fractions on the dollar.
Emily M., recently caught a Super Cool Tuxedo photo shoot in Millennium Park and remarked, “This is one of the coolest things ever. What an awesome way to get out the word about Tribal Lacrosse. Totally fun and interesting!”
For more information visit http://supercooltuxedo.com.
Founder, Super Cool Tuxedo, LLC