October 2011 - Everyone knows about the popularity of social media networking websites such as Facebook and Twitter. Facebook is the most popular website on the internet, even if you don't have an account you will know someone who does. Twitter is a haven for celebrity gossip and breaking news. Trending hash tag topics are known to bring worldwide attention to current events. SEO experts such as those at Phoenix online marketing company Dynamic Search recognize the huge audience potential of social media sharing.
Creating a Facebook page for your business and spreading news via Twitter is becoming standard internet marketing practice. Internet marketers know that spreading information onto the web on various social platforms is important for traffic volume and site activity. Social share buttons allow visitors to your website to share content without ever having to leave the page. This enhances the user-experience and keeps visitors on your website for longer. It can spread information about your clientâ€™s products or services to consumers who might not know your business exists. Allowing visitors to share content via social media platforms is also a vital SEO practice.
How does this affect SEO?
One of the reasons that allowing content to be shared via social networks is important is due to the fact that social signals are now being included in search engine ranking algorithm. This means that Facebook 'Likes' and Twitter 'Tweets' will directly contribute to search engine rank. Mentions and shares will directly benefit website ranking. This is already par for the course with search engine newcomer Bing whom have a close affiliation with Facebook. However, Bing currently only accounts for 30% of all online searches. Whereas search giant Google accounts for almost 65% of all online searches. Google adopting social signals into their ranking algorithm means that websites that don't allow for social sharing are set to miss out on a huge marketing opportunity.
Google's decision to embrace social signals may be due to the launch of their very own social media website Google+. After its launch in June it is growing rapidly. After just one month it had gained 10 million users. This is very little when compared to Facebook's 800 million members and Twitter's 200 million members. Only time will tell whether or not Google+ will be a success and challenge Facebook's dominance. Google+'s share button is called a '+1' and it works in a similar way to Facebook's 'Like' button except it is more in tune with Google's search engine algorithm. For this reason it is predicated that the '+1' will become very popular, very quickly.
A recent study based on the analysis of 4 million tweets show that web pages that have a Twitter share button get seven times more social media mentions than those without one. This proves that Twitter is an essential tool for online marketing. Facebook and Twitter can reach millions of people worldwide with the click of a button â€“ word of mouth advertising has now gone global. Share buttons allow businesses to reach a wider audience, not only attracting new customers but creating brand awareness and increasing brand identity. Phoenix internet marketing and leading SEO company Dynamic Search understand the importance of social media sharing. They can help your website reach a wider audience and drastically improve your search engine ranking.
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