Retail Voodoo proudly announces that the consultancy has hired Ron Menconi, visionary specialist in sports and outdoor retailing.
Seattle, WA—January 18, 2013—Retail Voodoo proudly announces that the consultancy has hired Ron Menconi, visionary specialist in sports and outdoor retailing. Mr. Menconi’s background as a retail insider and a seasoned, former senior executive, brings added strength, passion and value to the bench at Retail Voodoo. Stated mission of the firm: to help agents of change in sports and outdoor retailing create disruption in the marketplace and raise their brands to cult status.
Mr. Menconi is a passionate believer in helping outdoor and athletic retailers and manufacturers achieve legendary status. His background as a trend identifier, merchandise and category manager, marketing and advertising maven, leader and inspirer of retail teams and creator of a unique culture brings his vision into full alignment with David Lemley, Retail Voodoo founder, chief protagonist and rebel with a cause: to create superstars among outdoor and sports brands. Mr. Menconi has broad experience in numerous categories: sports and outdoor equipment, sports apparel and footwear.
An avid sports and outdoorsman, Mr. Menconi walks the talk: he lives and loves sports and outdoor retailing. He hails from the Pacific Northwest where active outdoor lifestyles, fitness and wellness are passions that run deep. “There is no secret (to success): hard work, dedication and a passion for what you do. . .and working with great people to turn a retailer into a disruptive force in the marketplace.”
Challenges? No sweat. Especially after converting G.I. Joe’s from a discounter to an outdoor specialty store by touching every aspect of the business. “It’s all about understanding the customer as well as what’s hot in regional and local markets. Linking customer passion for outdoor and athletic activities by aligning specific brands to them creates an opportunity to move toward cult status. It can be done for new brands. Even tired brands can be refreshed or totally repositioned if necessary. Hard work? You bet. Worth it? Release the hounds!”
For more information, please contact Diana Fryc at Diana@retail-voodoo.com