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FOR IMMEDIATE RELEASE

NEW YORK CITY, NY – NEPHEW TOMMY announces his plus size women’s denim line – SHADES OF BLU

www.Shadesofblujeans.com

Shades Of Blu derived from the strong, on-air personality of comedian/actor Thomas Miles, known as co-host Nephew Tommy of the #1 nationally syndicated “Steve Harvey Morning Show”. His vibrant personality and strong “ladies man” cavalier have quickly garnered him a strong following of full figured women, who he admittedly adores! His love for “curvaceous women” rings out over the airwaves every morning to over 9 million listeners. His daily “Tommy’s Tips” and his warm, inviting voice that chimes “ladies, ladies, ladies” have captivated a loyal audience that supports him in droves!

Tommy wants Shades Of Blu’s plus size jeans to represent the real woman. He explains his brand:When I decided to develop a plus size denim brand for the ladies, it originated from my love for my radio fans. As we started to design and create the jeans, I began to learn more and more about the industry. I quickly realized how wide the market was, yet how narrow minded the industry can be toward the full figured woman. I couldn’t understand why there was not a lot more respect for the buying power of the curvy woman when they alone, create a billion dollar industry? That’s when I decided that Shades Of Blu was going to be a brand with no limitations! A brand with a vision to not just see one kind of woman, but to see every kind woman!”

Tommy and his creative team are focusing on the finest fabrics, innovative designs, and the newest fabrication techniques to provide the latest in fashion trends to the full-figured, plus size woman. Shades Of Blu is creating their jeans to have a beautifully balanced look with a relaxed fit and feel. It will keep you comfortably active; yet give you the trending designs and styles you deserve. Shades Of Blu is developing all of the popular fits: Skinny Jean, Boot Cut, Straight Leg, Skirts, Capri’s, leggings, and even the popular Boyfriend fit. With women’s jean sizes ranging from size 14 and above.

We are a unique, lifestyle denim brand, celebrating the fashion conscious full figured woman. We believe that fashion is for everyone and there is no exception for the beautifully curvaceous woman, who is, as Tommy loves to proclaim proudly on the airwaves…“A size 16 & up, a whole lotta butt, and a short hair cut!”

Eddie T
SVP of Branding
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Tyree McLyn
SVP of Operations
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