August 20, 2014
Man’oushe Street, a popular Middle Eastern restaurant chain that serves traditional, home-styled street food, has revealed the opening of its first restaurant in Egypt. Located in North Coast, Marassi Village By Emaar, M Porium Mall, the new restaurant is part of the first batch of master franchise agreements that the company has signed with Wadi Degla Holding, a leading global group that has expressed plans to open 90 new restaurants across five markets, covering Europe, Egypt and UAE. The first restaurant will soon be followed by six more restaurants in Egypt, three in Qatar, two each in Abu Dhabi and Dubai and one in Europe—all before the end of the year. The chain will further boost its presence in the UAE with six more restaurants in Dubai by 2015. This massive expansion initiative demonstrates the company’s move to mark its presence across new areas in the region while also reinforcing its positioning as a highly preferred dining venue.
According to Man’oushe Street senior executives, the opening of the initial restaurant in Egypt under the master franchise agreement with Wadi Degla Holding is part of the latter’s USD 30 million investment for its local operations and international expansion until 2019. Wadi Degla Holding has revealed that they will be opening 35 new Man’oushe Street restaurants in Europe, covering key areas like Luxembourg, Belgium and the Netherlands and 50 new restaurants in Egypt. Meanwhile, another group, which has also signed master franchise agreements with Man'oushe Street, will be investing AED 4 million for the opening of five new restaurants in Abu Dhabi in the next four years. Industry analysts are lauding the signing of these master franchise agreements, which is expected to play a key role in the expected growth of the region's fast dining segment.
“We are very happy to announce the opening of our first restaurant in Egypt. This new outlet will dish out Man’oushe Street’s signature menu of nutritious meals like manakeesh, bureks, wrap sandwiches, pizza and sweets, which are prepared extensively by infusing traditional home cooking practices and modern day innovations--resulting in the perfect healthy meal,” said Jihad El Eit, Founder and CEO, Man’oushe Street. “Marking our presence in Egypt is part of our continuing move to make the Man’oushe Street brand a household name and a preferred dining venue for families and individuals looking for a hearty and satisfying meal. Rest assured, we will remain steadfast in our promise to open more restaurants to cater to the demand—making sure that there’s a Man’oushe Street near you.”
Master franchise agreements with Man’oushe Street also include the training of new employees and the regular supply of all raw materials needed for the operations of the new restaurants from the central kitchen. Man’oushe Street will also conduct regular quality audits and inspections to ensure that these new franchises will continue to maintain the high-quality of service, food and its facilities that Man’oushe Street is known for.