MAD Internet and Mobile Advertising Agency ran a campaign for HCL which targeted building awareness for HCL ME Laptops. The month long campaign had the objective of strengthening the brand image and increasing the visibility.
MAD Internet and Mobile Advertising Agency ran a campaign for HCL which targeted building awareness for HCL ME Laptops. The month long campaign had the objective of strengthening the brand image and increasing the visibility. The execution of the campaign was run through Microsite, Contests, Banners, Social Networking, and Email. The contest named HCL ME – Name the Mascot was highly fruitful and resulted in 25 million impressions and 1 million registrations of potential customers. It was designed as a 4 step campaign where the users first registered online at www.memascot.com. They created a profile and then named the mascot. The users then invited their friends to vote for them and the one with the highest votes received a free HCL ME Laptop.
The Internet Advertising Campaign by MAD Advertising Agency saw a huge success with 48.02% of the traffic being comprised of new visitors. MAD saw most of the traffic being sourced from direct visits, facebook, google, rediffmail.com, bharatstudent.com, and zapak.com. There was also a visible increase in the number of returning visitors.
About MAD Advertising Agency
MAD Advertising Agency is the Mobile and Internet Division of TDI International India P Limited. TDI, after ruling the OOH Industry of India, opened up a separate division, called MAD in 2007, to provide comprehensive and competitive Mobile and Internet Advertising Solutions to its clients. The rise of MAD to prominence among the Mobile and Internet Advertising Agencies in India is highly commendable. From its office in Jhandewalan, New Delhi, MAD keeps a close eye on the trends of the Internet Advertising world and stays ever ready to implement the desired changes in the shortest time possible.
MAD runs on the skills of its experts and provides simple solutions to even the most complex of requirements. Contact the expert team of MAD for high impact Mobile and Internet Advertising Campaigns.
Call Us At: +91-11-4253 4300
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42, Rani Jhansi Road,
New Delhi - 110 055, India
Phone: +91(11) 4253 4300