The premier one-stop global training outsourcing and performance consulting firm that focuses on achieving measurable business results with a select group of clients, today announced Q3 Sales Performance Poll Results.
"Our sales performance poll shows that 46% of respondents are most concerned about Getting New Clients,” states Anne Slough, Director of LSA Global’s Sales Performance Practice. “It is not a surprise that most sales leaders are under pressure to land new accounts to grow the top line.”
The Q3 Sales Performance poll question was: What sales issue is keeping you awake at night? Reponses are below.
. 46% getting new clients
. 21% expanding current clients
. 18% selling bigger deals
. 12% increasing margins
. 3% other
Before you embark on a business sales training initiative to grow revenue and margins, keep in mind that the majority of sales training initiatives fail to make a measurable business impact. Before you invest in a sales talent move, we strongly recommend two things:
1. Strategic Clarity:
First, make certain that your sales strategy is clear enough and understood enough to act. Without it, your initiative will flounder and add unnecessary noise to the system.
2. Cultural Alignment:
Second, ensure that you have created a high performance sales environment that supports your strategy. Without it, you will not be getting the most out of your people.
Once in place, the alignment of sales strategy and sales culture will allow you to make the right talent moves (i.e. attracting, engaging, developing, and retaining top sales talent) to get more new clients, expand current accounts, and sell bigger deals.
A lack of strategy, culture and talent alignment is a perfect recipe for missed sales targets.
About LSA Global
Since 1995, LSA has helped leading organizations create and maintain distinct competitive advantages through people. We are a global training and consulting firm grounded on the principle that training "by itself" will not drive tangible change or business results.
President & CEO