Rising contribution of home furniture led to drive the market demand    
The Indian furniture market has showcased a transitional phase from the production of conventional items such as chairs, tables and beds to recliners, bean bags and other modular furniture products. The market also encompasses a wide range of product lines used in offices, hotels, hospitals, living room, bedroom, dining room and others. The furniture industry in India is highly fragmented with nearly 85% of the furniture sales belong to the independent vendors and small scale manufacturers and the remaining portion being contributed by branded retailers and manufacturers in furniture space. However, the rising urban lifestyle of people coupled with increasing spending capacity of Indian population has led to a growth in the organized retail segment of the furniture space in India. In the organized retail segment, the market is occupied by the leading companies such as Godrej Interio, Home centre, Nilkamal, Durian Furniture, Style Spa among others, which have over the years grabbed significant positioning in the domestic market. Furthermore, the entry of international brands and increasing brand awareness amongst Indian inhabitants in the recent years has led to the emergence of furniture retailing in India. An increasing trend of hiring onsite carpenters for home and commercial furniture has been witnessed in the country over the years. Trust factor, low price and close monitoring are some of the major factors which drive people to the carpenters rather than purchasing from a branded showroom. Home furniture is considered as a basic necessity in a household. It is the largest segment of the furniture market in the country and it has been witnessing a consistent rise from the last few years. There were a number of factors which has escalated the demand for home furniture items in the country in the recent years. The rising number of residential housing complex launches, increasing demand for high end furniture items in the households due to rising spending capacity has aided the growth of home furniture market in the last few years. Furthermore, the ingress of "Ready to Live" furniture solutions for new residential schemes and housing projects have been gaining massive traction in the last few years, thereby, driving the sales of home furniture in the country. “The growing number of residential projects in the country coupled with inclining disposable incomes of India population will impel the demand of furniture items”, according to the Research Analyst, Ken Research. The report “India Furniture Market Outlook to 2018 - Online Furniture Sales Gaining Traction” provides detailed overview on the furniture market across India and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, retail and consumer goods experts, furniture manufacturers and suppliers and other stakeholders align their market centric strategies according to ongoing and expected trends in future. Read more- http://www.kenresearch.com/consumer-products-and-retail/specialty-retail-products/india-furniture-market-research-report/498-95.html Contact Person- Ankur Gupta Email Id- This email address is being protected from spambots. You need JavaScript enabled to view it.

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