Social media can be a great marketing tool to promote a business. Some efforts are needed to plan the essential initial strategies to increase the popularity of a brand. The best Multi brand strategy are to use the top social media websites such as Facebook and Twitter. Making official and business pages on them will help you market your brand. Social media websites are the best way to generate customers and can develop interest in them towards your brand. You can spread the latest news about your company and can make loyal fans by investing on social media sites. How to get started on Social Media To get started, you must think of a unique name for your brand. You must use a consistent name for your brand on all social media accounts to avoid the confusion of your viewers and customers. This will help people in finding you on the World Wide Web more easily. To introduce yourself on Twitter and Facebook, you need to sign up and choose a signature name for your Personal brand management. Remember, you should not use examples such as JK's Jewellery on Twitter or JohnK's Jewellery on Facebook. The sign up process is absolutely free on all social media sites. However, if you want to boost your audience, you will have to invest for a minimum cost of $20-$30 per month. In addition to that, there are many free services too. Search for the existing business companies having the same marketing segment as yours and follow their follows. As a result, at least half of them will follow you and you will be getting more chances of making new customers. Another Business leadership management strategy is to use your company's official logo to promote your brand on different social media websites. If you have a business blog or website, you can include its link on your social media pages. You must also look for other social media websites according to your brand's niche. If you're into music, then having a MySpace account will be the best way to get started. How to make your Brand more Popular * Setting up Google alert service is the best way to monitor your brand's marketing value. * Google and Twitter real-time search features will boost your Leadership development program. * Hiring an SEO specialist for writing contents for your blogs and websites will improve your existing marketing state. SEO keywords will help you get your website among the top 10 websites on Google search results. * Search of brand development and monitoring tools. * To start off, you will need to pay for the monitoring services in order to promote your brand on social media. The best Leadership branding of all is to respond to your customers in a very polite manner, even if they're being aggressive. Again, try to be polite, respectful and succinct. This will make people realize about your attitude and sincere behaviour.