-Addresses demand for executive education that delivers tangible results in shorter timeframes
Professional Dubai-based presenter, host and interviewer to the stars Hisham Wyne has launched a corporate speaker training for leaders in the Middle East under the HWM brand. The move comes as market data reports that 58% of executives are increasing spending on executive education while the market is still not addressing demand for competent speaking skills.
Leadership requires communication. A good leader can balance on the seesaw of organisational politics and sway it. Leadership is about getting people to respond effectively* and communication is key to that. And the ability to articulate ideas effectively in speech is a cornerstone of communication. Hence why the ancient Greeks called rhetoric the art of winning the soul by discourse, Wyne says.
Leaders with better speaking skills are more effective, and even score better on evaluations* regardless of organisational performance. Research by the Academy of Management Journal proves a clear link between how leaders are evaluated and how charismatically they come across. This inferential theory states that leaders are evaluated based on how able they are to articulate a vision others can identify with just as much as their actual performance on the job.
Our goal is to equip CEOs and decision-makers with the essential skills needed to communicate their vision, goals and ideas in ways that resonate with their teams. We want to improve organisational communication, staff morale, and the entire communication culture of an organisation in tangible ways, and in a short space of time. At a time when the efficacy of executive education is being debated, there is need for short, targeted courses that can yield measurable benefits, Wyne adds.
The standard training course runs for a day, with more extensive tailored options available for decision-makers wanting to attain greater expertise.