Monday, July 16, 2012, Ahmadabad, Gujarat, India: RakshaBandhan is only a few weeks away and the celebrations are back, with all attendant elegance. The festival of thread is very popular among Indians and is celebrated with great gusto by Indians of all age throughout the world. Generally many of the new generation Indians are foreign-born by origin and know relatively lesser about the Indian traditions, and cultural values, as would a generation born in India and exposed to the local cultural milieu. Certainly they do learn a lot from the regular interactions with their parents and other relations in India, but they still may lack the deep understanding of the history behind all these activities, and hence might not envisage the emotional values it carries for Indians. “This is the very reason why we have launched a comprehensive microsite on Raksha Bandhan festival on our website” informs Mr Julia David, manager of GujaratGifts.com, “we have uploaded History of Rakhi, SMS quotes, Poems, Famous brother and sister stories and much more” she adds.
There are more festivals celebrated in India than the total number of days in a year! Every festival has its own way of strengthening social integrity, and adds joy and spirit to the life of people and revives relations. Raksha Bandhan is one of such festivals which improves values of family relations and also ensures the protection of females in the society. Herein sisters tide a thread on the wrist of their brother as a token of love and affection, and brothers promise to protect them from all the evils and stand by them in the hour of need. This moral support plays a very important role in the lives of women and they excel in all fields without apprehension of insecurity or discouragement.
“We have been serving the global nonresident Indian community for 15 years now, for each and every occasion worth celebration. There are tens of thousands of NRIs who look on us for all their gift sending requirement on every occasion in their lives or every festival in India. Many sisters residing abroad use our services for sending Rakhi to India, and brothers send return Rakhi Gifts to India for their sisters using our online gift delivery services. We realized that words carry far more emotional weight than even gifts, and hence realized the need of putting an online Rakhi microsite for young Indians living abroad” informs Julia. Rakshabandhan is due on 2nd of August in 2012, and we invite all Indians to celebrate the occasion, with words or gifts.
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