Facebook Offers Hidden Potential for Marketing and Brand Building and Social Media Expert Neil Schaffer Explains How to Build Your Fan Base Among Those Who Matter to You.
NOVATO, Calif. (October 5, 2012) -- Everyone talks about the power of Facebook, but few business users really understand how to reach the 552 million daily active Facebook users, or the 543 million users who access Facebook from their handheld devices. This month, Experts Connection for Business (http://www.experts-connection.com/business.aspx) will host "Facebook for Business: A Practical & Actionable 10-Step Guide to Promoting Your Company to 900 Million Users," a 90-minute webinar presented by Social Media Strategist Neil Schaffer. The event is scheduled for Tuesday, October 23, from 4:00 to 5:30 ET (1:00 to 2:30 PT) and is sponsored by NETSHARE® (http://www.netshare.com).
How do you effectively build a following from among more than 950 million potential customers? How do you create a corporate page that differentiates your company or service and promotes brand loyalty? How do you manage your Facebook profile to maximize the potential of social media? Neil Schaffer will answer these questions and more, illustrating a 10-step approach to create a dynamic business presence on Facebook so you can take your marketing efforts to the next level.
During this informational webinar, Schaffer will explain:
- Facebook's unique role in an overall Social Media Marketing program;
- How to create a targeted Facebook strategy;
- Best practices in developing your corporate Facebook page and using the Facebook timeline;
- How to build your fan base and extend it beyond Facebook;
- Tactics to engage your Facebook community and keep them following you;
- Understanding Facebook performance, including using Google Analytics to assess your Facebook presence; and
- Everything you always wanted to know about micro-targeting Facebook Ads, campaign ideas, and EdgeRank
"Many companies still don't understand how to use Facebook to effectively expand their marketing program," said Katherine Simmons, CEO of NETSHARE and host of the Experts Connection webinar series. "The 10 steps that Neil presents are proven and effective, and they are simple enough that any business can follow them. This is an essential informational event for any organization using social media for marketing."
The Experts Connection webinar series allows business professionals to connect with experts in a wide range of areas, gathering information about business-critical topics presented with an eye toward the practical, not just the theoretical. Experts Connections recruits the most knowledgeable specialists to address problems facing small companies, multi-national corporations, B2B, B2C; businesses of any size serving any market. The cost of the seminar is $100, and access is provided via web and telephone. A web archive also is available for registrants. For more information, visit the Experts Connection online at http://www.experts-connection.com/business.aspx.
About Neil Schaffer
Neal Schaffer is an expert in helping organizations strategically leverage and maximize ROI from social business strategies. He is currently Senior Vice President of Social Media Strategy for Social 5150, and Vice President of Social Media Strategy for Green Dream Social. Neal is also the author of two books on LinkedIn and the upcoming "Maximizing Twitter for Business." Neil also is a Forbes Top 30 Social Media Power Influencer and creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking. He is a frequent speaker, having appeared at media events sponsored by ABC and CBS and quoted in the Wall Street Journal, Bloomberg, BusinessWeek, Yahoo!, and American Express Open Forum. His consulting achievements include a Fortune 50 software company and a Grammy-winning musician with more than one million social fans. Neal graduated from Amherst College and is fluent in Japanese and Mandarin Chinese.
NETSHARE (http://www.netshare.com) is a confidential, membership based organization dedicated to providing executives across all disciplines and industries with quality $100K plus job lists. NETSHARE also offers networking opportunities and a community of peers for the exchange of strategic information related to job search, professional development and best practices. NETSHARE has been recognized by Fortune and Forbes magazines as the best online destination for executive positions.
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