Miami Beach, FL. South Beach based fitness and lifestyle brand elements™ (www.elementsforwomen.com) has announced a Master development partner and brand expansion into Saudi Arabia. The popular Miami-based Lifestyle brand adds a new international destination.
The agreement calls for 5 signature elements™ health and fitness clubs locations to be developed within the next 3 years, including a Middle East flagship site in the capital of Riyadh to be opened Summer 2012. The clubs will have all of the features and full-service amenities of the US Based elements™ fitness clubs, including thinspa®, BalanceDiet™, and award-winning classes and events.
The announcement comes on the heels of a multi-club expansion in Florida, and new locations in New England and California being announced by the fast-growing women’s fitness brand.
“Elements™ women’s gym is uniquely positioned to capitalize on international development opportunities, employing a multi-lingual, diverse cultural brand team in our Miami-based headquarters and a global approach to all of our branding and programs” commented elements brand Director Christopher Palumbo. “The intent has always been to be the worldwide leader in women’s lifestyle and fitness, and this most recent expansion allows us to serve a completely new area of the globe.”
The company also plans two additional international expansion announcements in Q3, said Development Director Colleen Hawco, both for Latin America.
Elements™ offers a fully turn-key solution to both franchisees and Area Developers. The Miami-based development team handles all aspects of store development, from site selection to advanced lease negotiation, deal structuring and construction services. Elements™ has also announced new locations this year in New York, Atlanta, Los Angeles and Boston.
Elements™ is an international premium fitness and lifestyle brand for women. The gym franchise company offers membership-based fitness, diet and weight loss services throughout a network of wholly owned, as well as franchised health clubs and online services. elements™ has appeared in Investor’s Business Daily, South Florida Business Journal, The Miami Herald, Forbes Magazine online among others. The brand features technologically advanced Smart Workouts, dynamic Group Workout series and a robust online weight-loss program, BalanceDiet™. Over 45 locations are now under development in the U.S., as well as international expansion to Bombay, Dubai, Canada, Mexico and Brazil.