DermoViva launches its Face Wash range in the Middle East

Fairness Glow, Oil Control & Moisture Plus variants mark DermoViva’s entry into the face care category

[Dubai, UAE – 15 May, 2014[ – Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has announced the Middle East launch of DermoViva Face Wash, a new range of herbal face wash products. DermoViva, which has already established itself as a leading skin care expert, will target the face care category for women in the region with this brand new offering.

Introduced in three unique variants – Fairness Glow Cream Wash, Oil Control Gel Wash and Moisture Plus Gel Wash, DermoViva Face Washes deeply cleanses the skin while providing moisturizing nourishment with every use. The gentle formulations are infused with time-tested herbal extracts to counter common facial skin problems such as excessive oil secretion, dryness and darkness resulting from the harsh weather of the region. Dermatologically tested in German laboratories, the natural goodness of DermoViva Face Washes makes it suitable for different skin types, offering a simple, effective and everyday solution to a glowing and problem-free skin.

DermoViva Fairness Glow Cream Face Wash is fortified with fairness-enhancing herbal ingredients that cleanse effectively to ensure a blemish-free even skin tone and a brighter complexion. Its essential ingredients include saffron, a traditional herb known to make complexion fair; turmeric, a skin-lightening agent that evens-out skin discolorations; and sandalwood, known for its antiseptic properties. The Fairness Glow Cream Face Wash is suitable for all skin types. Its mild floral fragrance refreshes and awakens the skin, giving it a long-lasting glow.

DermoViva Oil Control Gel Face Wash is enriched with oil-controlling natural herbs that act as an intense skin cleanser, reducing facial breakouts and eliminating impurities for a clear, matte finish. Its composition contains the benefit of tea tree oil, known for its antibacterial qualities; antioxidant-rich grape seed; and green lime, which helps remove excess oil. Suitable for Oily skin, the Oil Control Gel Face Wash has a gel-based formula that prevents skin eruptions such as acne and blackheads, thus enhancing complexion. Its fresh aroma helps control excess oil secretion for a lingering radiance.

DermoViva Moisture Plus Gel Face Wash is infused with moisture-boosting natural ingredients that offer deep cleansing without causing excessive dryness. This gel-based formula uses almonds, an effective emollient; aloe vera, which helps retain moisture in the skin; and honey, a natural humectant. The Moisture Plus Gel Face Wash helps maintain the moisture balance necessary and is perfect for normal to dry skin. Its fruity scent rejuvenates the skin and keeps it moisturized for a lasting, fresh look.

Use DermoViva Face Wash daily for visible results. The attractively priced face wash is available in 150 ml bottles with pumps for usage convenience. To complete your face cleansing regime and achieve a ‘perfectly beautiful skin,’ regularly use DermoViva’s range of natural ingredient-based Face Scrubs and Face Cleaner Toners too. DermoViva Face Wash is now available across all leading retailers.

Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of existence.

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