LinkedIn reported strong revenue figures for their second quarter, beating expectations by analysts talking with Aozora Alliance, thanks largely to growth in fees it charges to employers for greater access to accounts, but also from advertising revenues. Earnings were down, but this was due to the company reinvesting to provide further growth. LinkedIn also raised its full year forecast.
In the wake of their results announcement, LinkedIn’s share price rose, in stark contrast to the results posted by other recent internet IPOs, such as Zynga, Groupon and most notable Facebook. A year after its IPO, LinkedIn is trading at more than twice its IPO price, whereas the much higher profile Facebook is languishing at around half its launch price after its first quarter.
“The key advantage that LinkedIn have over other recent internet IPO companies is their diversified revenue streams,”commented an adviser close to Aozora Alliance. “Only about one third of LinkedIn’s revenues come from advertising, with corporations paying for additional access for the purpose of hiring accounting for more than half.”
On the other hand Facebook relies almost entirely on advertising revenues and faces serious hurdles as users move away from traditional computers to mobile devices to access the site. Investors fear that Facebook will not be able to maintain the high growth rates they have achieved so far.
LinkedIn raised its revenue expectations for the current quarter, while also upping their full year forecast. Analysts speaking with Aozora Alliance allegedly predicted revenues to rise for the quarter and full year respectively.