According to a 2012 study that was released last week by Interbrand, Kia Motors Corporation has officially climbed its way into the exclusive list of the “Top 100 Best Global Brands.” Interbrand is the world’s largest and most trusted brand consultancy agency.
Kia saw a 50% increase its brand value in a year, earning it a spot in the top 100 best global brands with an impressive ranking of 87. This greatly surpasses the average 11% growth rate that other automotive companies achieve. The humongous increase in brand value has risen hand-in-hand with Kia’s global sales, which has earned Kia the title of the world’s fastest growing automotive brand, something that Kia is immensely proud of.
"Entering the 'Top 100 Best Global Brands' validates Kia's commitment to continuously provide exciting and inspiring brand experiences. And it's amazing to see what we can accomplish by staying true to who we are – a young and dynamic challenger that goes beyond expectations,” Claire Chai, Vice President of Kia Motors Corp. Marketing Division, said in a statement.
It is not just the significant advances in the product front that has earned Kia’s its new reputation and success. It is also the unique marketing direction that the company has taken, involving everything from social media presence to the signature hamster advertisements to the sponsorships through world sports. Kia has established itself as a force to be reckoned with in the automotive world, and Casey Kia is very proud to work with the finest vehicles and the finest team of individuals around.
About Casey Kia
Casey Kia has a skilled and knowledgeable sales staff with many years of experience satisfying customers' needs. The staff at Casey Kia, which serves the Norfolk, VA area, will help you find the Kia vehicle you want. Casey Kia offers a searchable online inventory of new Kia cars in Newport News, along with well-maintained used cars by today's top manufacturers. Come on down today, and the sales staff will help you find that new Kia or quality used car that you have been searching for.