During a recent brand makeover, Lincoln Motor Company has revealed plans for a Ford Mustang-based rear-drive coupe
Lincoln Motor Company has recently announced plans to produce a Mustang-based rear-drive coupe in the next couple years. As a part of their current brand-makeover, Lincoln has set out to develop new vehicles and advertisements while striving to return to its original luxury brand roots. This new Mustang-based Lincoln coupe may help Lincoln’s brand reputation.
Not many specifics have been revealed, but Ford Inside News has released that the sports coupe will be rear-drive like the popular Ford Mustang. It will most likely drive a 2.9-liter EcoBoost V6 engine packing power and performance. As far as style, Lincoln will strive to stray away from a typical Mustang style with a larger wheelbase and several detailed exterior features.
While enthusiasts are excited about this possibility, Lincoln has released plans for several all-new vehicles that will be developed and released prior to this “Mustang.” All-new Lincoln MKS, MKX and Navigator vehicles are currently in the works and very-much anticipated. If all releases and sales go accordingly, Lincoln’s Mustang-based coupe project may begin around 2015.
In efforts to gain a luxury-based reputation, Ford has launched a new brand for Lincoln Motor Company. Its new name and strategies have recently been released in a new advertising campaign that debuts the name and highlights the original reputation of the company. Lincoln hopes to reestablish the brand’s original roots to a new generation of buyers.
“Befitting this new chapter in the life of Lincoln we are making a complete new start in every aspect of consumer communication to emotionally welcome our new target customer into our brand,” explained Director of Global Lincoln Brand, Matt VanDyke.
Hines Park Lincoln is excited about the possibility of a Mustang-based coupe in Lincoln’s near future. Customers who have any questions about this vehicle or the new Lincoln Motor Company brand change are encouraged to stop by the Plymouth, MI dealership today. Hines Park staff will be happy to answer any questions you may have. More information on Hines Park Lincoln can be found on their website, www.HinesParkLincoln.com.
About Hines Park Lincoln: Hines Park Lincoln is a local Lincoln dealership of the Plymouth Township, MI area. Customers are offered a wide variety of new and pre-owned Lincoln cars, trucks and SUVs. Sales associates are trained to individually assist each and every customer so they leave the dealership completely satisfied. All departments are readily available to assist all customers at any time as well.