‘Find New Roads’ has recently been revealed as Chevrolet’s new advertising slogan, replacing ‘Chevy Runs Deep’
General Motors has recently announced that Chevrolet is replacing their old ‘Chevy Runs Deep’ slogan. ‘Find New Roads’ will now be Chevrolet’s global advertising tagline. This new slogan is intended to appeal to a global audience as Chevrolet makes and effort to expand the brand globally.
The ‘Chevy Runs Deep’ slogan debuted in 2010 and has appeared in seven Super Bowl commercials. “It tracked really well during our centennial and worked well in that time frame, stated GM’s vice president for U.S. sales, service and global marketing, Alan Batey, “but if you look at Chevrolet today, the fastest growing major auto brand in the world, there is an opportunity to globalize Chevrolet.”
With an effort to increase global sales, Chevrolet recently signed a large sponsorship agreement with the English Premier League soccer team, Manchester United. The Chevrolet name will now be featured on the front of Manchester United’s soccer jerseys beginning this fall.
Another strategy GM is planning to implement in efforts to increase Chevrolet’s global brand is with the development of vehicle platforms and engines that can be used in vehicles sold in other global markets. Vehicles such as the Cruze, Sonic, Spark, Malibu and Volt have recently made their global debuts and have proven to be popular.
Chevrolet has constantly been pushing to improve global sales. In 2002, only 27% of Chevrolet’s sales were outside the U.S. Today, that percentage has jumped to 63%. Chevrolet stated that their new slogan is expected to have a positive appeal in emerging markets such as Russia and India, two countries that have the potential for high continued growth. “This is the right time to launch this initiative with over 20 vehicles launched globally in 2013,” Bately continued. “Now is an excellent time to build the brand on a global basis.”
Day Centennial Chevrolet is proud to support Chevrolet and the new ‘Find New Roads’ slogan. If you have any questions about the name change or this history of the old ‘Chevy Runs Deep’ tagline, swing by the Uniontown, PA dealership today. Sales associates will be happy to help you. More information on Day Centennial Chevrolet can be found online at www.DayCentennial.com./
About Day Centennial Chevrolet: Day Centennial is a local Chevrolet dealership located in Uniontown, PA. They proudly offer customers of the Uniontown area a wide selection of new and pre-owned Chevy cars, trucks and SUVs. The financing department works with customers to make sure they drive away with the right price and financing plan for each vehicle while the service department has been trained to make sure each Chevy drives away in tip-top shape.