James Martin Chevrolet is proud to announce Chevy’s new tagline, Find New Roads, will begin airing in late February. 

In the past, Chevrolet has tried to brand themselves as the American car company with slogans such as “See the U.S.A. in your Chevrolet” and “Baseball, hot dogs, apple pie and Chevrolet”.  Times have changed though and so has the company, as they now sell in over 140 markets.  As Chevrolet expands further into the global market, ‘Find New Roads’ will be the new ad campaign identifying the Chevy brand at James Martin Chevrolet in late February.

Starting in late February, 13 cars in the U.S. and 20 in global markets will be released with the new tagline.  “We are continuing to grow globally, especially in key emerging markets, and ‘Find New Roads’ will help us drive even more consistency…” said Alan Batey, Vice President of U.S. Sales, Service and Global Marketing.  Chevrolet is hoping ‘Find New Roads’ will become a lasting slogan for the company. 

Batey’s goal for the new slogan is that, “‘Find New Roads’ will enable the whole company to rally around a consistent theme for the brand, and at the same time serve as an external message that works in all markets.” It’s not only meant to stir customer interest but also to become a mantra for employees by aligning the companies engineering, design and retail operations behind a global brand.  Chevrolet is hoping the new tagline will inspire and empower designers and engineers to find new roads when developing products and technologies. 

The new ad campaign is supposed evoke feelings of new adventures and possibilities in both the mature U.S. market and other emerging markets of the globe.  New Chevrolet ads with the ‘Find New Roads’ slogan will be arriving at the James Martin Chevrolet dealership in late February.  For more information contact their sales department, (866) 536-4325.     

About James Martin Chevrolet

James Martin Chevrolet has proudly been serving the Detroit area since 1976, offering a wide selection of new and used cars, trucks and SUV’s.  Their reliable staff is committed to finding the perfect vehicle for every customer.  James Martin Chevrolet also provides customers with a skilled and knowledgeable full service body shop.  For information about James Martin Chevrolet, check out their website, www.jamesmartindetroit.com .