The new face of Toyota is being captured in an ad campaign for the 2013 Toyota Avalon.
Toyota has undergone a total brand reconstruction, even coining a new slogan back in September of 2012: “Let’s go places.” Mimicking the new face of Toyota, the 2013 Toyota Avalon, featured at Classic Toyota in Tyler, Texas, has been completely reconfigured for the 2013 model year. It features updates in every category, from more modern styling to enhanced performance, from technological innovation to a new level of craftsmanship. This transformation has the Avalon poised to claim the title of the segment-leader in the premium mid-size sedan market.
To introduce the public to the all-new Toyota and the transformed Avalon, Toyota has launched a marketing campaign, aimed at its largest market—young baby boomers (ages 40-60). Interestingly, this is one of the fastest-growing demographics for web and technology users.
“We wanted to engage with our target audience where they spend time—online and on tablets—through rich, interactive experiences that display the art of design,” reported Ed Laukes, vice president of marketing communications, Toyota Motor Sales, U.S.A., Inc. He added, “We’re excited to bring a more emotionally styled design to the Avalon—a vehicle styled at Calty in Southern California and Michigan, engineered at Toyota Technical Center in Michigan and assembled at our manufacturing plant in Georgetown, Kentucky—and showcase it in our dynamic campaign materials.”
To generate excitement about the redesigned Avalon and its youthful appeal, the new marketing campaign will cover a broad spectrum. TV commercials will be the main source of advertising, but the campaign will also feature digital (including Tablet) and print ads, as well as consumer experiences.
The all-new 2013 Toyota Avalon is now available at Classic Toyota.
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