The 2013 Kia Optima was chosen by ‘Road & Travel Magazine’ as their International Car of the Year at the North American International Auto Show in Detroit this week.
Kia Motors America (KMA) announced today that Road & Travel Magazine has named the 2013 Kia Optima as the International Car of the Year. The newly redesigned Optima was Kia’s top-selling model in 2012, and helped push yearly sales to over 500,000 units for the first time in KMA’s history.
Executive vice president of marketing and communications at KMA, Michael Sprague, commented, "We are thrilled that our best-selling Optima has earned the distinction of being named International Car of the Year by Road & Travel Magazine, further elevating its status in the midsize segment. The Optima continues to attract new customers to the Kia brand by offering an impressive combination of design, performance, comfort and technology. All of this while still maintaining Kia's unmatched value proposition."
Road & Travel Magazine awards 10 prestigious International Car of the Year awards to new or existing model year vehicles with significant improvements. A panel of judges, made up from journalists at MSN Autos, Car and Driver, Consumer Guide® Automotive, and other industry publications, chooses the winners based on the emotional connection between the consumer and vehicle.
Courtney Caldwell, Editor-in-Chief, Road & Travel Magazine, said, "The Kia Optima rose to the top of the list as the most emotionally compelling vehicle above all others. Its functional yet sleek design as well as advanced features intertwines effortlessly with consumer lifestyles on many levels, qualities we look for when considering contenders for the ICOTY awards."
The best-selling Kia Optima adds this award to an already impressive list: Kiplinger’s Personal Finance named the Optima the 2012 “Best New Car Value;” Autobytel.com declared it “Sedan of the Year;” The Boston Globe named it one of their “Top Drives for 2012;” and last but not least, Consumers Digest named the Optima a “Best Buy.”
The 2013 Kia Optima is available at Casey Kia in Newport News, Virginia. For more information on the Optima and other popular Kia models, visit Casey Kia on Facebook at http://www.facebook.com/caseykia.
About Casey Kia
Casey Kia has a skilled and knowledgeable sales staff with many years of experience satisfying customers' needs. The staff at Casey Kia, which serves the Norfolk, VA area, will help you find the Kia vehicle you want. Casey Kia offers a searchable online inventory of new Kia cars in Newport News, along with well-maintained used cars by today's top manufacturers. Come on down today, and the sales staff will help you find that new Kia or quality used car that you have been searching for.