Musement is your access to arts, made simple. Our mission is to fundamentally improve how people discover and access art venues and events around the world, bringing unity and simplicity to such a fragmented market. Be inspired by our editorial team’s suggestions or ?nd your favorite venue at www.musement.com. The company is based in Milano, Italy. You can follow us at www.twitter.com/musement and www.facebook.com/musement.
Musement began a quest to transform the way arts and cultural attractions are discovered and accessed by travelers around the world, by launching the ?rst online aggregator of information, pertinent suggestions and ticketing for top museums, art exhibitions, archaeological sites, operas and concerts around the world. “Global travelers interested in arts and culture have been only partially helped by the web so far,” – said Alessandro Petazzi, CEO and co-founder of Musement. – “Just think that many art venues around the world do not yet sell their tickets online, and even those who do o?er them mostly only on their own platform, which makes planning a trip a frustrating journey around multiple websites, with the risks associated to missing wonderful yet less-known places or being caught by uno?cial, unfair ticket resellers. Being born in Italy we are particularly aware of such matters and we have conceived Musement as the solution to all those issues”. Developed for the international market by four Italian entrepreneurs with di?erent backgrounds in technology, business and the arts – Claudio Bellinzona, Paolo Giulini, Alessandro Petazzi and Fabio Zecchini –, Musement is a digital “one-stop-destination” with direct access to all museums, sites and opera theaters providing users with detailed information on each venue and event, suggestions on places and art events they might like yet do not know in the cities where they are planning to go to, along with the chance to purchase tickets for all such places with a single cart/payment. The service is being launched with a portfolio of 50+ venues in Italy and plans to end the year with over 100 in Italy, France, Spain, the UK, the US and possibly even more countries, with new additions every week. Future plans include the launch of a mobile app to help customers visit the places they have chosen and to add an aspect of of e-commerce for merchandising services. Five are the pillars of Musement, each one corresponding to a key customer bene?t: 1. Universal access: all information and tickets in just one place. 2. Sm(art) discovery: not only the best-known sites, but suggestions for the "hidden gems" known only by locals. 3. No more lines: possibility to purchase advance tickets and skip the lines at all venues. 4. Immediate con?rmation, immediate entrance: the e-mail sent after purchase is all users need to get into their booked event/s. 5. Transparent rates + o?cial tickets = no need to worry: Musement has established trusted partnerships with venues and cultural institutions. Musement’s website brings today’s UX paradigms to the world of arts and culture. On its homepage www.musement.com customers can search within the o?ered portfolio using di?erent criteria (such as location, date and event category) and enjoy real-time dynamic results or be inspired by the suggestions of the editorial team. On the pages dedicated to each venue and event, basic yet crucial information such as opening hours/time of event, address and map are complemented by tips, “things to know”, professional reviews and extra historical/cultural content including photo galleries, videos, PDF documents and other relevant media. When a purchase is made, the system generates a code uniquely associated to the customer ID and the print-out of the con?rmation page or e-mail is all that is needed to go straight to the dedicated entrance desks at the venues, skipping payment lines.