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ReelREV™ is a hosted revenue management software and services solution for improving slot performance
The Rainmaker Group, a world leader in automated profit optimization software and services for the gaming/hospitality industry, is pleased to announce the addition of veteran gaming account executive LuAnne Lambert as Director of Sales for ReelREV™– a hosted revenue management software and services solution for improving slot performance.
 
“With continued domestic expansion leading to greater competition and advancements in technology, and, by extension, creating lots of options for players and operators, today’s progressive operators are recognizing the need for innovative ways to maximize the revenue from all of their assets, ” said Lambert, whose sales executive career spans nearly two decades, the last seven in gaming with Paltronics and, more recently, Bally Technologies.
 
While with Bally Technologies, Lambert gained a breadth of experience in the industry, working with corporate, tribal, and privately owned casinos in several gaming jurisdictions.  One of her principal goals was to collaborate with operators to yield the greatest performance out of the capital they invested with her company.
 
“When I first started considering the Rainmaker opportunity and my experience, I rather quickly determined that I’d been leveraging many of these same principles with my operators for years,” said Lambert, who earned a Bachelor of Arts in Business Management and Health Promotion from Luther College, Decorah, Iowa. “ReelREV actually goes a step further, melding the best of the available science, together with the operators’ art and intuition, to help with their strategic execution of the floor.”
 
ReelREV offers a disciplined approach to yielding profit from slot machines. It transforms slot performance data and combines it with proprietary knowledge to diagnose and prescribe opportunities for continuous improvement of slot operations. Leveraging layered strategies related to price, product mix, product placement, and profitability, ReelREV reaches beyond the science of analysis to the art of execution.
 
The 2013 launch of ReelREV earned Rainmaker a spot on the Technology Association of Georgia’s (TAG’s) prestigious Top 40 Innovative Technology Companies in Georgia. 
 
##
 
About Rainmaker
The Rainmaker Group is the market-leading provider of automated Revenue Management and profit optimization software solutions for the Gaming, Hospitality and Multifamily Housing industries.  An innovator and thought leader in the highly specialized revenue optimization field, Rainmaker leverages cutting-edge research in order to bring clients the most sophisticated systems.  Whether GuestREV®, TribalREV®, GroupREV® or ReelREV™, all Rainmaker solutions for Gaming & Hospitality provide clients a strategic advantage in achieving the highest profitability from their assets.  Rainmaker solutions are used to manage over 150,000 rooms for companies such as Atlantis The Palm Dubai, Caesars Entertainment, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas, and many others, and they support the operations of leading tribal clients such as Viejas Casino, Mohegan Sun, Foxwoods Resort Casino, Seneca Gaming Corporation, Agua Caliente, and more.  Rainmaker is a Microsoft Gold Certified Partner headquartered in northern Atlanta, GA, and has for three years running ranked on the Inc. 5000 list among America’s top fastest growing, privately held companies. For more information, visit www.LetItRain.com.    
 
For Further Information Contact:
Nancy Nevins,
Director of Marketing The Rainmaker Group
(678) 578-5728
This email address is being protected from spambots. You need JavaScript enabled to view it.
 
Media Contact:
Greg Houston, Principal DeanHouston, Inc.
(513) 421-6622
This email address is being protected from spambots. You need JavaScript enabled to view it.

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